The China Import Export Fair, also known as the Canton Fair, has been held biannually in Guangzhou every spring since 1957. An event with such an extensive history and comprehensive list of attendees gave OPPLE the opportunity to lay groundwork for future partnerships.
An above average number of people were in attendance from Western Europe and OPPLE’s primary competitors were notably absent from the event. OPPLE found itself the largest and most reputable lighting provider in attendance by a long shot, which provided a competitive advantage and demonstrated firm commitment to the market.
OPPLE was excited to participate in the event and found both the lack of certain exhibitors and the increased numbers of visitors from developed markets a pleasant surprise. Part of expanding the brand’s presence on a global scale requires remaining flexible and seizing every opportunity that presents itself.